Imagine the future and create value from zero
At the ZERO Holdings Group, we believe that "zero does not equal nothing" but "zero equals the beginning of possibility," and we use our imagination and drive to create new value for the future.
In this era of rapid change, we are unafraid to jump into a "zero state" where there are no correct answers. We bring together diverse talents, technologies, and ideas to continue creating new value and contribute to a better future for people and society.

ZERO Holdings Management Philosophy
Guided by our group philosophy of "Imagine the future and create value from scratch," we oversee the management, business support, and promotion functions of each group company, while flexibly responding to changing times and market needs.
We view "zero" as a symbol of beginnings, and are unconstrained by conventional wisdom. Armed with the flexibility and creativity to derive optimal solutions from a blank slate, we launch new businesses, support sales promotions, and improve management efficiency across the group. "Zero" embodies free thinking unconstrained by limitations or the past, as well as the infinite possibilities of the future. As a group, we aim to be a company that contributes to the future of people and society.
ZERO Holdings' Seven Principles of Action


CHALLENGE
To be a company that is never satisfied with the status quo, is not afraid of failure, and always takes on new challenges


CHANGE
To be a company that sees change as an opportunity for growth and innovation, and continues to evolve with the times through constant improvement and action.


CONTRIBUTE
To be a company that can contribute to society through its business activities and by contributing to customers, related companies and colleagues.


CREATE
To be a company that is not bound by stereotypes, but creates new products, services and value, and aims to create a new future.


CONNECT
To be a company that values connections with people, services, communities, and society, respects different values, and creates new possibilities through collaboration.


TRUST
To be a company that aims for sustainable growth by building trust with customers and society through honesty and reliable service.


THANK
To be a company that is grateful to customers, local communities, affiliated companies, and each and every employee, and that pursues "happiness" with a humble attitude.